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Philips Senseo Coffee Pod Machine Review Senseo is a push-button machine that can make many different coffees as well as other teas, such as Cappuccino. The coffee produced has rich crema which doesn't contain milk, making it suitable for vegans. It is easy to clean and brews a cup of freshly brewed delicious coffee in just one minute. It also saves energy and is recyclable. Original Senseo The Senseo Original coffee pod machine lets consumers enjoy premium quality coffee at the push of a button. It is a convenient and portable device that can be set on a counter top, making it easy to use and store. The water tank of the device has the capacity of 0.7 liters. This lets it brew several cups of coffee before needing refilling. It also has a built-in heating system designed to keep the temperature of the coffee at an ideal level. The philips senseo machine is heated to the water for around 90 seconds prior to beginning the brewing process. It then extracts the finest flavors and aromas from the beans, creating a delicious cup of coffee. In contrast to an espresso machine, the Senseo doesn't have an integrated grinder, so it requires pre-ground or coffee pods to be used with the machine. senseo coffee maker , and consumes only 0.26 watts of power when in standby mode. Despite the fact that the Senseo Original is an expensive machine, it's well worth the price because of its unique coffee pod technology and patent-pending method of brewing. It also provides a convenient method to make coffee without the mess and waste that comes with traditional coffee makers. It's a great option for those who wish to explore new coffees or travel frequently and would like the convenience of having home coffee makers. Senseo has been successful on the international market, and this is largely because of its strategic partnership with Douwe Egberts. This partnership was essential for Senseo, as it allowed the company to retain ownership of its coffee pod machine's design and patent. This helped them build a brand that was known all over the world and also attracted a loyal customer base. The company has been able to compete with other coffee producers in the global market by employing a variety of strategies and approaches. One of the strategies was to use a model of business that combines the production and sale of coffee pod machines and the sale of Senseo. It has also helped overcome the challenges that have popped up in the process, such as the political instability that exists in certain countries. According to Cavusgil et. al., firms that enter foreign markets are exposed to a range of risks, such as the instability of the government of the country. It's a challenging task however the Senseo team was able to overcome this by adjusting their strategy and adaptability. The company has emerged as an innovator on the European market, and has expanded into other foreign markets. This has been accomplished by carefully planned planning and strategic partnership. It was also accomplished by focusing on core capabilities and establishing an effective market presence in the countries they serve. This has been the key to success for Senseo and other companies like them.